Signature piece
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The Nairobi Oversized Tee
KSh 2,800Washed Black
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The full Urban Feels catalogue. Nairobi born. Street defined.
New essential
Quick add
The Urban Heavyweight Hoodie
KSh 6,500Stone
New essential
Quick add
The 254 Cargo Pant
KSh 5,2002 colourways
First drop
The Essential Tee
Price at launchBlack / Cream / White
First drop
Nairobi Skyline Tee
Price at launchBlack / Cream
Coming soon
254 Motion Tee
Price at launchBlack / Charcoal
First drop
Matatu Culture Tee
Price at launchWhite / Black
Coming soon
City of Contrasts Tee
Price at launchCream / Black
First drop
UF Essential Hoodie
Price at launchBlack / Cream
Coming soon
Nairobi After Dark Hoodie
Price at launchBlack / Charcoal
First drop
254 Motion Hoodie
Price at launchBlack / Burgundy
Coming soon
Matatu Culture Hoodie
Price at launchBlack / Washed Grey
Coming soon
City Pop Hoodie
Price at launchPink / White
Coming soon
Essential Sweatshirt
Price at launchBlack / Cream
Coming soon
Street Graphic Sweatshirt
Price at launchBlue / White
Coming soon
Concrete Flow Sweatshirt
Price at launchGrey / White
Coming soon
254 Motion Sweatshirt
Price at launchBurgundy / Black
Coming soon
City Pop Sweatshirt
Price at launchPink / White
Coming soon
Street Bomber
Price at launchBlack
Coming soon
Nairobi Denim Jacket
Price at launchBlue Denim
Coming soon
Concrete Panel Jacket
Price at launchGrey / White
Coming soon
Varsity Icon Jacket
Price at launchBlack / White
Coming soon
City Shell Windbreaker
Price at launchCream / Grey
Coming soon
Wide-Leg Pant
Price at launchBlack
Coming soon
Street Pant
Price at launchPink / White
Coming soon
Nairobi Denim
Price at launchBlue Denim
Coming soon
Essential Jogger
Price at launchCream / Black
Coming soon
254 Varsity Set
Price at launchCream / Pink
Coming soon
City Pop Two-Piece
Price at launchBlue / White
Coming soon
Denim After Dark
Price at launchDark Denim
Coming soon
Street Motion Set
Price at launchBlack / Grey / White
Coming soon
Little Street Set
Price at launchGrey / White
Coming soon
Core Tracksuit
Price at launchBlack / White
Coming soon
City Pop Tracksuit
Price at launchPink / White
First drop
Concrete Flow Set
Price at launchGrey / Cream
Coming soon
Maasai 001 Set
Price at launchBlack / White
Coming soon
Nairobi Skyline Set
Price at launchBlack / Charcoal
Coming soon
Urban Active Set
Price at launchPink / White
Coming soon
Street Fit Set
Price at launchBlack / White
Coming soon
254 Training Set
Price at launchBurgundy / White
Coming soon
City Run Set
Price at launchBlue / White
Coming soon
Performance Set
Price at launchBlack / Grey
First drop
UF Essential Cap
Price at launchBlack / White
Coming soon
Signature Monogram Cap
Price at launchBlack / Burgundy
Coming soon
254 Cap
Price at launchBlack / Charcoal
Coming soon
254 Trucker Cap
Price at launchBlack / White
Coming soon
Nairobi Cap
Price at launchOlive / Black
Coming soon
City Bucket Hat
Price at launchBlack / White
Coming soon
254 Bucket Hat
Price at launchPurple / White
Coming soon
Wide Brim Bucket
Price at launchBlack
Coming soon
Cold Front Beanie
Price at launchBlack / Grey
Coming soon
City Pop Hat
Price at launchPink / White
First drop
UF Signature Tote
Price at launchBlack / White
Coming soon
Classic Urban Tote
Price at launchBlack
Coming soon
Nairobi Canvas Tote
Price at launchCream / Black
Coming soon
254 Carry Tote
Price at launchCream / Black
Coming soon
City Pop Shopper
Price at launchPink / White
Coming soon
The 254 Bottle
Price at launchPurple / Black
Coming soon
UF Street Shades
Price at launchBlack
Coming soon
UF Logo Socks
Price at launchWhite / Black
Coming soon
The Icon Keychain
Price at launchBlack / Silver
Coming soon
UF Phone Pouch
Price at launchBlack / White
Coming soon
UF Graphic Skirt
Price at launchBlack / Cream
Coming soon
City Ribbed Dress
Price at launchBlack / Charcoal
Coming soon
254 Varsity Crop Top
Price at launchCream / Pink
Coming soon
UF Utility Vest
Price at launchBlack / Olive
Coming soon
Street Defined Shorts
Price at launchBlack / Grey
Preview pieces show sample prices · Catalogue pieces are coming soon, with prices announced at launch